Representing the beginning of a new chapter with the 2019 edition, organisers announced the launch of a new brand identity for the exhibition, including a new brand name: "Qatar Show". The event's rebranding reflects the show's evolution over the past 15 editions to emerge as an international show offering visitors a global luxury experience. The reveal marks the beginning of a new chapter in which "Qatar Show" takes on a more leading role in the global jewellery market.

The use of a pearl in the new logo is a fitting visual representation of how luxury is evolving from a status symbol to a symbol of culture and self-expression. The new brand essence - Luxury Up Close and Personal - conveys a commitment to curating and delivering a seamless visitor experience. Qatar Show will continue to solidify its position as a bespoke jewellery show attracting luxury seekers from across the world.

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