Representing the beginning of a new chapter with the 2019
edition, organisers announced the launch of a new brand identity
for the exhibition, including a new brand name: "Qatar Show". The
event's rebranding reflects the show's evolution over the past 15
editions to emerge as an international show offering visitors a
global luxury experience. The reveal marks the beginning of a new
chapter in which "Qatar Show" takes on a more leading role in the
global jewellery market.
The use of a pearl in the new logo is a fitting visual
representation of how luxury is evolving from a status symbol to a
symbol of culture and self-expression. The new brand essence -
Luxury Up Close and Personal - conveys a commitment to curating and
delivering a seamless visitor experience. Qatar Show will continue
to solidify its position as a bespoke jewellery show attracting
luxury seekers from across the world.